Short answer: for insurance, mortgage, and most KiwiSaver advice in New Zealand, seeing an adviser is usually free, because the adviser is paid commission by the provider, not by you. Fee-based advice (common for investment planning) typically runs $200-$800 for a one-off piece of advice, an hourly rate of $150-$300, or 0.5%-1.5% per year of funds under advice for ongoing management.
"How much does a financial adviser cost?" is one of the most common questions people search before booking a first meeting, and the honest answer depends entirely on what kind of advice you're after. Here's how the three main pricing models actually work.
Commission-based advice (insurance, mortgages, most KiwiSaver)
Most insurance advisers, mortgage advisers, and KiwiSaver advisers in New Zealand are paid commission directly by the insurer, lender, or KiwiSaver provider when a policy, loan, or fund switch goes ahead. This commission is already built into the provider's standard pricing, whether you use an adviser or go direct.
That means using an adviser to compare cover or rates across multiple providers typically costs you nothing extra. You pay the same premium or interest rate either way, but you get someone who has done the market comparison and paperwork for you.
Fee-based advice (investment and financial planning)
Advisers who focus on investment strategy or broader financial planning more often charge directly, since there's no single "product" a commission can attach to. Common structures include:
- Flat fee for a one-off Statement of Advice: typically $200-$800 depending on complexity
- Hourly rate: typically $150-$300 per hour
- Percentage of funds under advice (ongoing management): typically 0.5%-1.5% per year
Hybrid models
Some advisers combine both: commission on the insurance or mortgage side, plus a fee for standalone financial planning work. A genuinely independent adviser should tell you upfront which model applies to your situation and disclose exactly how they're paid before you commit to anything.
What to actually ask before your first meeting
- Are you paid by commission, fee, or both?
- If commission, which providers do you receive commission from, and does that limit what you can recommend?
- If fee-based, what's the total cost for what I need done?
- Is the first meeting free, and is there any obligation to proceed?
Under the Financial Markets Conduct Act, advisers in New Zealand are required to disclose how they're paid before giving advice. If an adviser is vague about cost, that's worth treating as a warning sign rather than asking twice.
The bottom line
For most people asking this question, the real answer is: seeing an adviser for insurance, mortgage, or KiwiSaver advice costs nothing directly, because it's already funded by the commission structure that exists whether you use an adviser or not. The value isn't in avoiding a fee, it's in getting an unbiased comparison across the market instead of a single provider's own pitch.
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